Game on at East Hills Elementary School

Fifth grade students at East Hills got an opportunity to step into the world of sports marketing with Playbook for Profits, a hands-on program created by two Roslyn High School business students, Harrison and Ethan Goldman. Participants explored branding, pricing, and budgeting while designing products and participating in a fun store simulation. This exciting after-school experience connects directly to the 5th grade Fresh Inc. curriculum, bringing real-world learning to life.

“Playbook for Profits was an engaging and impressive introduction to entrepreneurship for our 5th grade students, Ms. Truman, 5th grade teacher at East Hills. “Harrison and Ethan brought professionalism, creativity, and enthusiasm into the classroom, making complex concepts like branding, pricing, and financial decision-making accessible and fun. The students were challenged, excited, and inspired to think like real entrepreneurs.”